BBA in Digital Marketing

BBA in Digital Marketing
BBA in Digital Marketing

BBA in Digital Marketing

BBA in Digital Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the techniques used in the marketing of products or services using digital technologies, such as:

  • internet
  • mobile phones
  • display advertising
  • other digital media.

B.B.A. in Digital Marketing: What is it About?

Digital Marketing is a relatively new field of marketing and has been designed to equip eligible candidates with a specialization in:

  • a wide range of applications and techniques used in the field of Digital Marketing.

  • basic sub-disciplines of management.
  • various aspects of digital marketing.
  • research on what is being most viewed, and how often and for how long.
  • concepts of sales conversions.
  • methods that enable an organization to analyze marketing campaigns.
  • what on the internet is working and what isn’t.
  • operation of the modern world of marketing.
  • Pursuing advanced research in the discipline.
  • what content works and doesn’t work in an industry, etc.

Course Duration   :  

3 Years

Eligibility Criteria : 

The basic eligibility criterion for pursuing the course is 10+2 or equivalent qualification in any stream from a recognized educational Board, with a minimum aggregate score of 50%. 


Syllabus of B.B.A in Digital Marketing

Career Opportunities :

Digital marketing strategist

Digital marketing executive

SEO analyst

Social media specialist

Google AdWords specialist

Email marketing specialist

Web Analyst

Online reputation manager,